Urban Automotive has turned its attention to Lamborghini’s SUV, and the result is hard to miss. The British modification house, better known lately for machines such as the Land Rover Defender 90 Widetrack and the Mercedes-Benz G-Class Widetrack, has now applied the same broad-shouldered treatment to the Urus SE. This time, though, the recipe includes a few visual references to older cars from Sant’Agata as well.
The starting point is the Urus SE, and the changes are almost entirely cosmetic. Almost, because one hardware tweak does appear later on. Even so, the build hardly needs much else to stand out, especially when so much carbon fiber has been thrown at the body.
Most of the exterior has been finished in an Inozetek Gloss Pearlescent Pearl Marigold Orange wrap, a color choice that does plenty of the talking by itself. Urban then paired that finish with Urban-Vossen UV-1R wheels, though the company is keeping its exact dimensions to itself.
At the nose, the package begins with a three-piece carbon fiber splitter fitted with canard end planes. Above it sits a replacement carbon hood that carries an exposed, fully functional bull-nose vent. That detail is said to draw inspiration from the Lamborghini Aventador SVJ, and it is joined by 3D-printed vent inlets and outlets featuring Lamborghini’s Hex pattern. It is a busy front end, yes, but deliberately so.
The side view changes just as much. Six-piece carbon fiber arch extensions push the width out by 40 mm, which is not a massive figure on paper, yet it is enough to make the SUV look noticeably bulkier. Urban also adds replacement carbon fiber side panels with 3D-printed inlays that combine the Urban Automotive logo with the same Lamborghini Hex motif. Lower down, carbon fiber sills with an aero theme inspired by the Miura finish the profile.
Round back, the standard bumper gives way to a carbon fiber replacement. That rear section includes an exposed carbon double-vented diffuser and separated canard end planes, while a carbon spoiler sits above. The lone mild mechanical change comes from the quad billet exhaust system fitted at the rear.
Urban says the Widetrack package for the Lamborghini SE took 10,000 hours to develop. Pricing starts at £51,800, or $68,800, and that figure does not include the vehicle itself. Buyers still need to budget at least $240,000 for the base SUV, plus whatever further interior and exterior options they may want to add. In other words, this is not a subtle exercise, and it is certainly not a cheap one either.
Lamborghini Urus SE Widetrack – Photo Gallery
